File Preparation
1) What File Format should my file be?
We strongly recommend you prepare your file as a high-resolution PDF file with bleed. However, we also accept these other file formats: Adobe Illustrator AI and EPS files, Adobe Photoshop TIFF, JPG and flattened PSD files.
2) What Colour Mode should my file be?
Your files should always
be in CMYK, anything else may result in a colour shift when other colour
modes are converted into CMYK.
For best results, the design file should start off as a CMYK colour
mode.
3) What resolution is preferred?
Images and artwork should
be 300DPI
4) Ensure 1/8” bleed is included the file (click for
detail)
1/8” bleed must be all
around the file.
Bleed is critical in a file. Bleed is extended artwork on all sides
of the artwork to allow for cutter variance. Items such as background
and design elements should always extend out of the trim margin.
Failing to provide bleed information and crop marks can result in the
printed product showing a thin area of white on the edge. If your file
does not consist of bleed, it will be rejected by our prepress department
and we will request for a new file with bleed. This will result in delaying
the turnaround time.
5) All important text and images must be within the safe
margin (1/16” away from trim mark). (click for detail)
Safe Margins are 1/16”
away from the cut line. Safe margins are guideline borders which make
sure everything within the safe margins will not be cut off when trimmed
down to the final size.
6) All images must be embedded and all type must be embedded/outlined
(click for detail)
The file you upload to
SinaLite must have font/imaged embedded or outlined, or else, we will
not be able to process your file.
Tutorial on how to embed images
Adobe InDesign: Window > Links
Choose the image you want to embed from the list and click on the arrow
and select "Embed File".
Adobe Illustrator: Window > Links
Choose the image you want to embed from the list and click on the arrow
and select "Embed Image".
Instruction on how to convert to outlines
Select your text box. Under “Type menu” select Create Outlines.
7) Borders (click for detail)
For products such as
business cards, we would recommend customers to avoid borders. If the
border is too close to the cutline, it may results in the final product
to be off-center slightly.
8) Files are backed up for proper orientation (click
for detail)
In order to ensure files
are submitted properly for proper orientation, we will require files
to be submitted HEAD TO HEAD. SinaLite also requires to have files submitted
as one file, for example, a one sided file should consist of 1 PDF,
one page, and two sided file should consist of 1 PDF, 2 pages.
Below are examples on how to submit file:
We print using work and turn; therefore, files must be imposed properly
to back up properly. Here is a following example of how files should
be set:
9) Check Files for overprint issues (click for detail)
Overprinting refers to
the process of printing one colour on top of another. If you do not
want this to happen make sure that the overprint options are turned
off and switched to knockout in your document. Below, the file was not
switched to overprint, even though the white text is showed on screen,
when printed, the white text did not show up due to overprint issues.
Please note that our file preview does not display overprint issues,
therefore, it is critical to check your file for overprint issues before
uploading the file to us.
10) Transparency Issues with PMS colors (click for detail)
Transparency effects
are generally not preferred in printing, and only on screen. It causes
ripping issues and elements to disappear. To prevent this, do not use
any shadow, glows and transparency on top of a spot colour – always
convert your spot colour to CMYK before using any transparency effects.
11) Rich black and Total Ink Coverage (click for detail)
We are limited maximum
ink coverage of 300%, anything over may result in many print related
problems such as cracking. To achieve a rich black, we will recommend
the values 30C20M 20Y 100K
12) Black text (click for detail)
We will always require
100% K for black text (C0, M0, Y0, K100). Rich black should not be used
for type or thin lines because it will result in fuzziness and misregistration
issues.
13) Blues and Purples (click for detail)
Blues and Purples has
always been a problem in the printing industry because the two colours
are so close together in the CMYK spectrum. In order to ensure the two
colours come up the correct tones, leave at least 15% differences in
your Cyan and Magenta Values. (Example C100/M85/Y0/K0)
For print to look blue, Cyan>Magenta by 15%
For print to look purple, Cyan < Magenta by 15%
14) Red and Orange (click for detail)
Red and Orange are also problematic on press because the two colours are close together in the CMYK spectrum. In order to ensure the two colours come up the correct tones, leave at least 15% differences in your Magenta and Yellow Values.
(Example C0/M100/Y85/K0)
For print to look Red, Magenta > Yellow by 15%
For print to look Orange, Magenta < Yellow by 15%
15) Vector Vs Raster (click for detail)
Vector images use mathematical
equations to define each component of an image. This allows vector images
to retain their high-quality at any size. Programs like Adobe Illustrator,
Corel Draw, or Adobe Freehand uses vector graphics. Vector images should
be used for all text and logos if possible. They result in the clearest
image and can be re-sized without losing resolution.
A raster image is composed of a collection of tiny dots called pixels.
When these pixels are small, and placed close together, they fool the
eye into forming a single image. Raster images work great when subtle
gradations of color are necessary. Because they contain a fixed number
of pixels, a major disadvantage of raster images is that their quality
suffers when they are enlarged or otherwise transformed.
We would also recommend fonts and logos to be vector for print with
maximum clarity.